Although the product itself is already very sensitive itself-"its something relating to sexual intimacy" ,something which typical Malaysian are shy to speak of.Yet, we made a decision to explore this product further more.First of all, the way of the company advertise this product had provoke some sensitive acceptance from the Melay point of view.Nevertheless, i find it quite disturbing at the same time.
Why we choose this product?
I believe there is a better solution to sell this kind of sensitive / intimacy products.A proper way of advertising should do the job.After all, we are all visual creature.We tend to look at things that are attractive.
According to Kotler& Rath, (1984) “when consumers are given the choice of two products, equal in price and function, target consumers buy the one that they consider to be more attractive"
Quoted adopted from a Book : <Marketing management: Analysis, planning, and control> from
| Kotler, Philip |
The purpose of the product was to enhance the sexual pleasure of woman who has delivered child.
Woman's vagina will became loose after the normal birthing process,of childbirth.
(http://www.jamaicaobserver.com/magazines/allwoman/loose-vagina-after-childbirth_7886464)
You may have a look at my previous post about the products function : http://kkhnz.blogspot.com/2012/11/logo-ideas.html
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