All Those Colors and Our Concept

Colors don't just make things pretty for us to see, of course they are used for a purpose and attracting attention as well. The online article Developing Effective Advertising states that "Research on the productivity of color in newspaper advertising invariably shows increased readership as well as increased sales from ads that use color. Adding color raises the cost of the ad, but the increased results are substantially greater than the increased costs."

The use of colors already make an image more attractive, but colors have purpose and meaning as well. Colors can be used to instill or bring out emotions and conceptions from a person's mind. Certainly colors convey certain messages and feelings. for example from the same online article above, a description of the effects a color has is given.
"Red - Suggests excitement, heat, strength and is a good color to use in a sale ad.
Yellow - Conveys brightness, airiness, refreshment. Warning: yellow gets lost on white paper, so always surround areas of yellow with a border of black or another dark tone.
Blue - As a cold color, can convey formality and haughtiness in its darker shades and fragility, daintiness and youthfulness in the lighter tones.
Orange - A color of warmth, action, power.
Green - Another cool color, suggests cheapness and coldness in its darker tones while conveying freshness and crispness in its lighter shades.
Purple - A color of royalty and stateliness.
Maroon - Suggests luxury, solidity, quietness.
Brown - Implies age, wholesomeness, utility.
White - Means purity, cleanliness, chastity.
Black - Conveys mystery, strength, heaviness."

Research and analysis on the subject can be further found at http://wemakethemclick.com/2011/05/effects-of-colours-on-emotion-in-web-design/

Studies carried out by Wexner in 1954

Valdez and Mehrabian, psychologists, conducted a study to investigate emotional reactions to color in 1994
 

For our advertisement, if we were to follow the ideas on colors and the product we would be advertising there are some colors we would and would not use. The colors that would probably be used predominantly are Reds, Yellows, Light Blues, Light Greens, or White.

Bringing our concept to light:

Here are two rough drafts using the Z Style layout. The Z layout has potential to attract viewers because it can combine the single visual with more information.  Most people would not notice the text first.

Imagery

The main demographic for this ad are married Malay/Malaysian couples. As it is wrong to use sexual images in the Malay culture we had to use other imagery to show intimacy. We decided on the concept n holding hands, while not being vulgar it still shows intimacy.

  An image of the product is also in the layout although smaller to make use of the Z layout where the point of interest flows accordingly. This also allows us to give more information on the product.