After a weeks of research and progress, finally we've come
to the conclusion of our research.We have chosen an advertisement from D'Herbs
Sdn. Bhd. Below is the picture of the advertisement. The advertisement as shown
in the picture is about a product for women to regain their virginity like body
especially after they gave birth to their child.
--> 2. It's Purpose
The advertisement were mainly for women who is married and
commonly the user of this kind of product were Malays in majority or you can
even said all users of this product were Malays.
--> 3. It's Relation To The Culture And Society It Was Made For
This product main function is to tighten up the vagina to the original state of virginity likewise. The product were strongly related to Malay ethnic since Malay tend to keep themselves in good shape even if they were married. Most of the Malay uses local product called “ jamu “ to make them look young and maintain their inner beauty. The other ethnic like Chinese and Indian rarely use this product or you can even say they never even use this product at all.
--> 4. Why Do You See The Need Of Change
--> 3. It's Relation To The Culture And Society It Was Made For
This product main function is to tighten up the vagina to the original state of virginity likewise. The product were strongly related to Malay ethnic since Malay tend to keep themselves in good shape even if they were married. Most of the Malay uses local product called “ jamu “ to make them look young and maintain their inner beauty. The other ethnic like Chinese and Indian rarely use this product or you can even say they never even use this product at all.
--> 4. Why Do You See The Need Of Change
The advertisement needed to be change in various factors.
First of all, the information is scrambled. The information aren’t properly
organized and even unimportant information were included inside the
advertisement. Second, the improper use of typography. Not only with the wrong
usage of typography,they even use a short form like words which is unacceptable
since there are people who doesn’t know what are those short words stands for.
The advertisement also portray a sexual perception on the first impression. The
message on the advertisement is heavily based on sexual perception along with
an offensive image. Moreover, the design is way too plain and the structural
design of that advertisement is not suitable at all.
--> 5. How Different And Effective Is Our idea In Relation To Culture And Consumerism
--> 5. How Different And Effective Is Our idea In Relation To Culture And Consumerism
We have come up with several ideas on how to make it look
better and much more attractive. Our ideas will have much more impact on the
audience than the previous advertisement since we’ll made a major modification
on it. Not only we’ll make the advertisement much more attractive, but in the
same time simple and publicly acceptable. We believe that our newly made
advertisement will not only adapt
to the local culture, but it will have a good effect on consumerism aspect as
well compared to the previous advertisement shown.
--> 6. Short Rationale Of Our Work
--> 6. Short Rationale Of Our Work
For the modification, we have plan to reconstruct the text
structure. We will replace the improper words with a good and much more
suitable words like slogans. We even will adjust the font type, size and the
font colour as well to make the design much more simpler and attractive. A
little of typography effect will be applied as well. For the picture we will
replace it with their product picture along with silhoutte drawing and adjust
it to suit with the public view especially from Islamic view sice this product
were mainly based in Malaysia.We will also improve on the layouts of the
advertisement as the previous advertisement didn’t have any layouts at all and
the background colour of that previous advertisement will be redesign again to
match up with the contents of it. Here's the picture of our newly designed advertisement.
Reference :
Logo:
http://www.yasminfarmasi.my/product/105-2/
Product:
http://istanarupawan.com/webshaper/pcm/pictures/Dherbs/JuicePerawanPlusColagen_l.jpg
Hands:
http://blog.lib.umn.edu/elmoi001/architecture/hands%2520holding.jpg
Layout Reasearch references:
Developing
Effective Advertising, 2010. Developing Effective
Advertising.
[online] Available at:
<http://www.uniquebusinessdevelopment.com/toolkit/topics/m2j5.htm>
[Accessed 29 November 2012]
Effective
Design in Advertising, 2012. Effective Design in Advertising.
[online] Available at:
<http://www.piermarketing.com/blog/effective-design-in-advertising/>
[Accessed 29 November 2012]
Malay culture:
Malaysian Malay = http://en.wikipedia.org/wiki/Malaysian_Malay
Ethnic Malay = http://en.wikipedia.org/wiki/Ethnic_Malays
Malay = http://en.wikipedia.org/wiki/Malay
Austronesien people = http://en.wikipedia.org/wiki/Austronesian_peoples
Best Location survey = Kampung Manjoi = http://ms.wikipedia.org/wiki/Manjoi\
Flower reference = http://webneel.com/webneel/blog/30-creative-flower-themed-logo-design-exampless-for-you
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