In Malaysia "sensitivity" isn't just a word. It is a way of life. Malays have their own identity and some of the most important identities of the Malays are Islam, the Malay Kings, the language and the costumes. Malay culture is rich with an attitude of grace, courtesy, manners, morals, and traditional Malay customs still apply in malaysia. They are also very sensitive, if someone was a Malay and behaves indecently, it may give a bad image towards the Malay culture. Malays, maintain their culture and avoid shame both in public and private. The culture is a personal concept that embraces qualities such as a good name, good character, and being held in esteem by one's peers. culture is considered a commodity that can be given, lost, taken away, or earned. On top of the culture also extends to the family, school, company, and even the nation itself.
The desire to maintain the culture makes Malays strive for harmonious relationships.
A culture can be lost by openly criticizing, insulting, or putting someone on the spot; doing something that brings shame to the culture itself.
For example here are some general gift giving etiquette guidelines:
Gift giving to Malays:
• If invited to someone's home for dinner, bring the hostess pastries or good quality chocolates.
• Never give alcohol.
• Do not give toy dogs or pigs to children.
• Do not give anything made of pigskin.
• Avoid white wrapping paper as it symbolizes death and mourning.
• Avoid yellow wrapping paper, as it is the color of royalty.
• If you give food, it must be “halal” (meaning permissible for Muslims).
• Offer gifts with the right hand only or both hands if the item is large.
• Gifts are generally not opened when received.
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