Group Idea Brainstom 1

we have picked out one of the bad advertisement and we all started to get more information on it. We have jotted down the weakness of that advertisement alongside with the solution to solve it. Anyhow further research is needed in order to improve the advertisement design as much as we could.

Here is the few details on our group discussion with the picture of our rough discussion noted down.

The text in the advertisement itself tell us the big picture why that advertisement failed. The text content were scattered, and thus it cause a little confusion for user to interprete the information on that advertisement. More over the improper usage can be seen on the main slogan to attract the customer. The typography didnt blend with the advertisement at all and the slogan portray sexual impression at a very first look. Besides, the advertisement were overloaded with information and it can cause the viewer who view the advertisement to lose interest on it. The picture on the advertisement were offensive to some of the local culture here especially Muslims.For muslims it is not proper to be affectionate in the public. The design on the advertisement were too plain. There's nothing much done on the layout.