A BAD AD towards... MUSLIM

BAD ADVERTISEMENT....

Thank you Ms.Jinchi
for everything, we will see you again in semester 4

Extra Reference idea

Thanks to lecture who question us during our presentation:"Why does flower associate with woman?"
Good question.

The main reason is :"
"Because it's what we've been trained to expect...
Flowers symbolize romance and affection. Women like flowers because they're beautiful, smell nice, and mean that the person who sent/brought them is thinking of us"(http://askville.amazon.com/women-flowers/AnswerViewer.do?requestId=186379)
It had been some kind manifesto philosophy since we born.The gentle beauty of flower.

The Banner

The initial one

I was planning to remove the company logo .But my team suggested if i remove the logo, the product will lose its identity

The very final

Final Report

--> 1. Brief Introduction

After a weeks of research and progress, finally we've come to the conclusion of our research.We have chosen an advertisement from D'Herbs Sdn. Bhd. Below is the picture of the advertisement. The advertisement as shown in the picture is about a product for women to regain their virginity like body especially after they gave birth to their child.

--> 2. It's Purpose

The advertisement were mainly for women who is married and commonly the user of this kind of product were Malays in majority or you can even said all users of this product were Malays.


--> 3. It's Relation To The Culture And Society It Was Made For  


This product main function is to tighten up the vagina to the original state of virginity likewise. The product were strongly related to Malay ethnic since Malay tend to keep themselves in good shape even if they were married. Most of the Malay uses local product called “ jamu “ to make them look young and maintain their inner beauty. The other ethnic like Chinese and Indian rarely use this product or you can even say they never even use this product at all.


--> 4. Why Do You See The Need Of Change

The advertisement needed to be change in various factors. First of all, the information is scrambled. The information aren’t properly organized and even unimportant information were included inside the advertisement. Second, the improper use of typography. Not only with the wrong usage of typography,they even use a short form like words which is unacceptable since there are people who doesn’t know what are those short words stands for. The advertisement also portray a sexual perception on the first impression. The message on the advertisement is heavily based on sexual perception along with an offensive image. Moreover, the design is way too plain and the structural design of that advertisement is not suitable at all.


--> 5. How Different And Effective Is Our idea In Relation To Culture And Consumerism

We have come up with several ideas on how to make it look better and much more attractive. Our ideas will have much more impact on the audience than the previous advertisement since we’ll made a major modification on it. Not only we’ll make the advertisement much more attractive, but in the same time simple and publicly acceptable. We believe that our newly made advertisement  will not only adapt to the local culture, but it will have a good effect on consumerism aspect as well compared to the previous advertisement shown.


--> 6. Short Rationale Of Our Work

For the modification, we have plan to reconstruct the text structure. We will replace the improper words with a good and much more suitable words like slogans. We even will adjust the font type, size and the font colour as well to make the design much more simpler and attractive. A little of typography effect will be applied as well. For the picture we will replace it with their product picture along with silhoutte drawing and adjust it to suit with the public view especially from Islamic view sice this product were mainly based in Malaysia.We will also improve on the layouts of the advertisement as the previous advertisement didn’t have any layouts at all and the background colour of that previous advertisement will be redesign again to match up with the contents of it. Here's the picture of our newly designed advertisement.

Reference :
Logo:
http://www.yasminfarmasi.my/product/105-2/

Product:
http://istanarupawan.com/webshaper/pcm/pictures/Dherbs/JuicePerawanPlusColagen_l.jpg

Hands:
 http://blog.lib.umn.edu/elmoi001/architecture/hands%2520holding.jpg

Layout Reasearch references:

Developing Effective Advertising, 2010. Developing Effective Advertising. [online] Available at: <http://www.uniquebusinessdevelopment.com/toolkit/topics/m2j5.htm> [Accessed 29 November 2012]

Effective Design in Advertising, 2012. Effective Design in Advertising. [online] Available at: <http://www.piermarketing.com/blog/effective-design-in-advertising/> [Accessed 29 November 2012]

Malay culture:

Malaysian Malay = http://en.wikipedia.org/wiki/Malaysian_Malay

Ethnic Malay = http://en.wikipedia.org/wiki/Ethnic_Malays

Malay = http://en.wikipedia.org/wiki/Malay 

Austronesien people = http://en.wikipedia.org/wiki/Austronesian_peoples

Best Location survey = Kampung Manjoi = http://ms.wikipedia.org/wiki/Manjoi\

Flower reference = http://webneel.com/webneel/blog/30-creative-flower-themed-logo-design-exampless-for-you

                                                             

It's purpose

Although the product itself is already very sensitive itself-"its something relating to sexual intimacy" ,something which typical Malaysian are shy to speak of.Yet, we made a decision to explore this product further more.
First of all, the way of the company advertise this product had provoke some sensitive acceptance from the Melay point of view.Nevertheless, i find it quite disturbing at the same time.

Why we choose this product?
I believe there is a better solution to sell this kind of sensitive / intimacy products.A proper way of advertising should do the job.After all, we are all visual creature.We tend to look at things that are attractive.

According to Kotler& Rath, (1984) “when consumers are given the choice of two products, equal in price and function, target consumers buy the one that they consider to be more attractive"

Quoted adopted from a Book : <Marketing management: Analysis, planning, and control> from 

Kotler, Philip

by Kenny Chew



The purpose of the product was to enhance the sexual pleasure of woman who has delivered child.
Woman's vagina will became loose after  the normal birthing process,of childbirth.
(http://www.jamaicaobserver.com/magazines/allwoman/loose-vagina-after-childbirth_7886464)

You may have a look at my previous post about the products function : http://kkhnz.blogspot.com/2012/11/logo-ideas.html

reproduction in flowers

I chosen flower as part of the logo design because of this.
Reproduction system which has associations with woman.

"The flower is the reproductive organ of a flowering plant. Many seed plants form seeds inside flowers. For reproduction to take place, pollen grains from the male stamen must be carried to the female part of the flower, the pistil. Two ways that flowers are pollinated are by insects and by the wind. The insects like the bright petals and the sweet smell of the flowers. They land on the flowers to drink a liquid called nectar. When bees touch the stamen, pollen sticks to the bees. When the bees move around the flower, pollen is transfered to the pistil. Pollination leads to the making of one or more seeds in a flower."

(http://library.thinkquest.org/3608/reproduce.html)

How does it link to woman?
In  point of view, the flower are able to carry out self reproduction.As for woman, they pregnant for 9 months before a baby was born.Both do same something in common , in concept term~carry both male and female genetic(flower : stamen from male and pistil from female / semen and embryo) and reproductive.

https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgANeIK5CbsDh0CwD7ryjh7c3kjgCxRakxqI1utnKLdySdeNrVVAjRR1APqD2308UcdBQZ39f0LmSvjqCnDZMgbqa861_fWc-nrDBbP00maU-92hdc1K4rsz5xuFEGGrOPovP3G3trjFLQ/s1600/download.jpg

https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEivEh6kPCTkN6TmMiF377puBkoTq7dDAuXbOZPuupQS6BqbumCbzoFxsrsPLC58RPGH0tDQgTLSgVSWe3QHOsKD3wgPRMT6Zy0MlXyO3SDQcbmVoDdhUv0xmr7IFW2RnjWYSI-scfZn-Ck/s1600/images+(2).jpg

https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj6ZqlghAQ47McdnesIhptDrF5eKLhR1VLj3KKkWyzl3xS5FQBubFe52hbMiwXrPl7APvUc8rczlaIJ0igNokESVSwnHnSOa2gcRfVruRBZZeQDjZmY28fSOki_qHCAkZlK5wtT6Vj0LC0/s320/images+(1).jpg

https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjd1fUw3nJEXhk9x91p-1dmM13FgQ06eSWQ7op7QEUAkrr0XiJED5DnV4BE6iidrNlXEnI-SnIMXj4swJ3a9-PjQmutrCBPTTwjdkEvnJsgLXXVeG_aybsgyKgnfOGQq3fT3JvIZml_84I/s320/images.jpg

tHESE are some example of logos i took for inspiration.

The part leaf is part of the company identity.Therefor i still keep that image remain in the new design.

Besides, i have downloaded a free vector pattern from http://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&ved=0CDAQFjAA&url=http%3A%2F%2Fall-free-download.com%2F&ei=flTBULPoDITjrAe-rYD4Dg&usg=AFQjCNGO-e0GKFhCsYJtO1sKG0ElkfNyFA